Live Reveal Of Ford Mustang Mach E

Live Reveal Of Ford Mustang Mach E

I mean it has some pretty obvious Mustang design influence, and from Ford鈥檚 perspective calling it a mustang is a slam dunk. When you think 鈥渇ast ford鈥?what pops in your head? Mustang. Guess what, this thing is fast as shit so by making it a part of the mustang family the public instantly gets it. Maybe 1% of the general public knows that a Focus ST is a fast car, but everybody knows that a mustang is a fast car. The only thing on it that looks like it's from the Mustang are the tail lights. Maayyybbe some of the front end if you picture the Mustang as a fat, bloated car. It's shaped more like a Honda Crosstour than a Mustang. Just because it's fast doesn't mean it should use the Mustang name. If they want to piggyback on iconic names, I suggest they call it the Ford F150 SVT Raptor E-Sport. The F150 and Raptor are iconic names that sell like gangbusters now and make tons of money. Put that name on everything and people will buy it.

Mercury had proposed a new compact car based on the global Ford Focus Mk3, this would revive the Tracer name, however this plan was scrapped upon announcement of Mercury brand discontinuationon. On June 2, 2010, Ford officially announced the closure of the Mercury line by the end of the year. In terms of sales, Mercury represented only 1 percent of North America's automobile market, while Ford has a 16 percent share. Ford Motor Company has stated that additional Lincoln models will be introduced to help replace any shortfall from the discontinued Mercury brand. At the time of the announcement of Mercury's closure, Mercury was selling fewer than 90,000 units a year, which is less than both Plymouth and Oldsmobile right before they were phased out. Many industry observers questioned whether Mercury would survive in the long term, since Ford insisted that there was no intention of letting the brand die until recently.

The Mercury Mountaineer was discontinued in the 2010 model year, with the remaining Mercurys following suit after the 2011 model year. In Canada during the 1940s, not all rural communities were served by both a Ford or a Lincoln-Mercury dealership, often having one or the other. To boost truck sales, Ford offered rebadged trucks in its Mercury dealerships. While the majority of Mercury trucks were M-Series pickups (Ford F-Series), the rebadging was also done to Ford Econoline vans, B-Series school bus chassis, medium-duty trucks, and the C-Series cabover. Aside from the badging and grilles, Ford and Mercury trucks were functionally identical; they were as similar as Chevrolet and GMC trucks. Mercury trucks were sold from 1946-1968 (the C-Series until 1972). After the discontinuation of the 1968 M-Series pickup, Mercury did not sell a light truck until the 1993 Villager minivan. Through the late 1970s and early 1980s, Ford's product planners were busy reworking Ford and Lincoln's images, so they could not devote much time to Mercury. The company entered 1975 with a distinct Buick-like character, but by 1990, the Buick-like image had largely disappeared and become highly ambiguous.

The lack of a distinct personality showed through in the cars, although there were some unique twists to 1980s Mercurys. The first logo of the Mercury brand was its namesake, the Roman god Mercury. The side profile of his head, complete with the signature bowl hat with wings was used during the early years. In the 1950s, the logo became a simple "M" with horizontal bars extending outward from the bottom of its vertical elements in each direction. This was described in advertising as "The Big M" - probably most notably as the prime sponsor of The Ed Sullivan Show. During the late 1960s and up to the mid-1980s, the Mercury used the "Sign of the Cat" ad campaign based on its popular Cougar model. Many of the cars during this time carried cat related names such as the Lynx and Bobcat. On some of the upper-tier models, such as the Marquis and Grand Marquis, Mercury used a shield or cross, sometimes surrounded by a wreath, which was shared by some de luxe Ford models as well. Some models used the Lincoln brand's logo.